i68™ Framework

Skin science, built around how skin behaves.

68 pathways. One intelligent framework. No whitening. Just skin-first science designed to respect every complexion.
The i68™ Principle

"Formulated to Support Skin Identity — Never Erase It"

Every ingredient in the i68™ framework was chosen to address a specific pathway of stress in melanin-rich skin. Not to lighten you. Not to "fix" you. But to support your skin's natural resilience, healing, and beauty.

Because science without intention is just chemistry. And your skin deserves better than that
FORMULATION SCIENCE

i68™ Science

68 Pathways Mapped

Fitzpatrick + i68™

Your Fitzpatrick response type tells us how your skin reacts to light. i68™ tells why it responds that way — and how to support it. Together they make personalised, appearance-focused skincare possible.

Education-Reviewed
Pigment Aware formula
Firming
Repair
Glow
50ml

68 Pathways. One Framework.

i68™ maps 68 biological and behavioural pathways — from melanin stress response to barrier memory — into a single, appearance-focused framework. Every ritual recommendation flows from it.

Derm-Informed
Explore the Skin Memory Map
Explore the Skin Memory Map

The 68 Pathways

The 68 Pathways
Explained

Pathway skincare image
PATHWAY 01

Pigmentation Pathways

KEY i68™ INGREDIENTS

Niacinamide · Alpha Arbutin · Tranexamic Acid · Kojic Acid · Vitamin C · Licorice Root

THE PROBLEM

Melanin-rich skin can respond intensely to UV exposure, inflammation, and hormonal changes, leading to persistent pigmentation.

THE i68™ APPROACH

i68™ regulates rather than bleaches. It targets 14 pathways involved in melanin production, transfer, inflammation, and oxidative stress—helping restore a more balanced pigment response.
  • Tyrosinase
  • UV melanogenesis
  • PIH
Pathway skincare image
PATHWAY 02

Inflammation Response Pathways

KEY i68™ INGREDIENTS

Centella Asiatica · Green Tea EGCG · Quercetin · Omega-3 · Sea Buckthorn

THE PROBLEM

In melanin-rich skin, inflammation can manifest as pigmentation rather than visible redness, allowing damage to persist unnoticed.

THE i68™ APPROACH

i68™ helps interrupt the inflammatory cascade before it progresses into pigmentation, targeting cytokines, NF-κB, prostaglandins, immune signaling, and oxidative stress.
  • NF-κB
  • IL-6
  • Inflammatory pigment pathways
Pathway skincare image
PATHWAY 03

Barrier Structure & Lipid Balance

KEY i68™ INGREDIENTS

Ceramides 1/3/6-II · Phytosphingosine · Cholesterol · Linoleic Acid · Squalane

THE PROBLEM

A compromised lipid barrier can increase dryness, water loss, and sensitivity.

THE i68™ APPROACH

i68™ works at the barrier level—supporting ceramide restoration, lipid balance, lamellar function, and reduced TEWL.
  • Ceramide deficiency
  • TEWL
  • Lamellar dysfunction
Pathway skincare image
PATHWAY 04

Scar & Healing Pathways

KEY i68™ INGREDIENTS

Centella/Madecassoside · Allantoin · Bakuchiol · Copper Peptides · Hyaluronic Acid

THE PROBLEM

Melanin-rich skin may be more prone to hypertrophic scarring, keloids, and prolonged post-inflammatory marks.

THE i68™ APPROACH

i68™ supports controlled healing through TGF-β regulation, collagen remodeling, and fibroblast balance.
  • TGF-β1
  • Fibroblasts
  • Mast cells
Pathway skincare image
PATHWAY 05

Hormonal & Cortisol Impact

KEY i68™ INGREDIENTS

Ashwagandha · Rhodiola · Reishi · DIM · Spearmint · Vitamin B5

THE PROBLEM

Stress and hormonal fluctuations can influence melanocytes, pigmentation, sebum production, and skin inflammation.

THE i68™ APPROACH

i68™ addresses hormone-linked skin stress through pathways associated with cortisol, estrogen, progesterone, and androgens.
  • Cortisol-induced melanogenesis
  • Estrogen-related melasma
  • Androgen-driven sebum
EVIDENCE

Clinical Evidence

82%
reduction in PIH visibility at 8 weeks (niacinamide + tranexamic acid formulation)
67%
improvement in barrier function (TEWL measurement) at 4 weeks
91%
user satisfaction in ashiness reduction (ceramide complex)
LED DEVICE CLINICAL DATA
Face Mask
FDA 510(k) cleared, tested on Fitzpatrick IV–VI
Hair Growth Cap
39% increase in hair count at 16 weeks, safe for chemically-treated hair
WHY i68™

The i68™ Difference

CONVENTIONAL APPROACH
i68™ APPROACH
Suppress melanin (whitening)
→
Regulate melanin (balancing)
Reduce redness
→
Prevent PIH
General hydration
→
Targeted lipid repair
Boost collagen blindly
→
Regulate fibroblasts (keloid-safe)
Ignore hormones
→
Buffer cortisol impact
One-size-fits-all
→
Melanin-rich first

Ready to Begin

68 pathways. One ritual built for your skin.

Find the products formulated around your Fitzpatrick response — not adapted from someone else's.

Skin + Soul Quiz → Shop by Fitzpatrick Type Explore All Products