The i68™ Framework

i68 Science

68 pathways. 1 revolutionary framework. Zero whitening.
The i68™ Principle

"Formulated to Support Skin Identity — Never Erase It"

Every ingredient in the i68™ framework was chosen to address a specific pathway of stress in melanin-rich skin. Not to lighten you. Not to "fix" you. But to support your skin's natural resilience, healing, and beauty.

Because science without intention is just chemistry. And your skin deserves better than that
FORMULATION SCIENCE

i68™ Science

68 Pathways Mapped

Fitzpatrick + i68™

Your Fitzpatrick response type tells us how your skin reacts to light. i68™ tells why it responds that way — and how to support it. Together they make personalised, appearance-focused skincare possible.

Education-Reviewed
Pigment Aware formula
Firming
Repair
Glow
50ml

68 Pathways. One Framework.

i68™ maps 68 biological and behavioural pathways — from melanin stress response to barrier memory — into a single, appearance-focused framework. Every ritual recommendation flows from it.

Derm-Informed
Explore the Skin Memory Map
Explore the Skin Memory Map

The 68 Pathways

The 68 Pathways
Explained

Pathway skincare image
PATHWAY 01

Pigmentation Pathways

KEY 168™ INGREDIENTS

Niacinamide · Alpha Arbutin · Tranexamic Acid · Kojic Acid · Vitamin C · Licorice Root

THE PROBLEM

Melanin-rich skin can respond intensely to UV exposure, inflammation, and hormonal changes, leading to persistent pigmentation.
  • Tyrosinase
  • UV melanogenesis
  • PIH
Pathway skincare image
PATHWAY 02

Inflammation Response Pathways

KEY 168™ INGREDIENTS

Centella Asiatica · Green Tea EGCG · Quercetin · Omega-3

THE PROBLEM

Melanin-rich skin can respond intensely to UV exposure, inflammation, and hormonal changes, leading to persistent pigmentation.
  • Tyrosinase
  • UV melanogenesis
  • PIH
Pathway skincare image
PATHWAY 03

Barrier Structure & Lipid Balance

KEY 168™ INGREDIENTS

Niacinamide · Alpha Arbutin · Tranexamic Acid · Kojic Acid · Vitamin C · Licorice Root

THE PROBLEM

Melanin-rich skin can respond intensely to UV exposure, inflammation, and hormonal changes, leading to persistent pigmentation.
  • Tyrosinase
  • UV melanogenesis
  • PIH
Pathway skincare image
PATHWAY 04

Scar & Healing Pathways

KEY 168™ INGREDIENTS

Niacinamide · Alpha Arbutin · Tranexamic Acid · Kojic Acid · Vitamin C · Licorice Root

THE PROBLEM

Melanin-rich skin can respond intensely to UV exposure, inflammation, and hormonal changes, leading to persistent pigmentation.
  • Tyrosinase
  • UV melanogenesis
  • PIH
Pathway skincare image
PATHWAY 05

Hormonal & Cortisol Impact

KEY 168™ INGREDIENTS

Niacinamide · Alpha Arbutin · Tranexamic Acid · Kojic Acid · Vitamin C · Licorice Root

THE PROBLEM

Melanin-rich skin can respond intensely to UV exposure, inflammation, and hormonal changes, leading to persistent pigmentation.
  • Tyrosinase
  • UV melanogenesis
  • PIH
EVIDENCE

Clinical Evidence

82%
reduction in PIH visibility at 8 weeks (niacinamide + tranexamic acid formulation)
67%
improvement in barrier function (TEWL measurement) at 4 weeks
91%
user satisfaction in ashiness reduction (ceramide complex)
LED DEVICE CLINICAL DATA
Face Mask
FDA 510(k) cleared, tested on Fitzpatrick IV–VI
Hair Growth Cap
39% increase in hair count at 16 weeks, safe for chemically-treated hair
WHY I68™

The i68™ Difference

CONVENTIONAL APPROACH
I68™ APPROACH
Suppress melanin (whitening)
→
Regulate melanin (balancing)
Reduce redness
→
Prevent PIH
General hydration
→
Targeted lipid repair
Boost collagen blindly
→
Regulate fibroblasts (keloid-safe)
Ignore hormones
→
Buffer cortisol impact
One-size-fits-all
→
Melanin-rich first

Ready to Begin

68 pathways. One ritual built for your skin.

Find the products formulated around your Fitzpatrick response — not adapted from someone else's.

Skin + Soul Quiz → Shop by Fitzpatrick Type Explore All Products